"...Quebec solidaire, the left-wing party whose four-per-cent showing in the polls just barely beats the three-per-cent margin of error, thinks it can put one in the net by aligning its fortunes with the NHL."
said an article on another webpage, and that is exactly what I thought when I read over the article on The Gazzette, and you know what, for a party that hasn't gotten more than 5% votes over the years, its almost like a last ditch effort.
Its all about the way you relate to your audience and here the audience is about 7 million people and most of them die hard hockey fans. so you have to ask yourself, will this even work? and the answer to that is, it probably wont. Surprisingly it has nothing to do with this strategy of gaining the interest of the masses but more likely to their stance on everything other than hockey.
Mr. Khadhir, the spokesperson for Quebec Solidaire, and a lot of politicians before him have come to use tv and electronic media as their main tools for propaganda and it most defenitely works.
All credit here is due to Mcluhan, and his Medium is the Message theory. Hot and Cold media at the same time, appealing sets of different audiences.
People will be drawn into supporting this party, just because it relates to them in some way and they've seen and heard this news on everything, from the tv to the radio to the internet.
within minutes, most of Canada and parts of the world, will know that the Quebec Solidaire support the airing of NFL in Quebec's for free.
What they don't know is that, the hockey issue is just to draw innocent undecided voters into the trap and then feed them information before after and during these 'free' telecasted hockey games.
In the end its just another political party, with just another scheme.
for more information visit
Quebec Solidaire
The Gazzette
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